Identification and Analysis of Antecedents and Consequences of Experience Co-Creation in Iran’s Sports Tourism

Abstract

The present investigation aims to identify and analyze the antecedents and consequences of experience co-creation in Iran’s sports tourism. The present study is a mixed study that was conducted with the participation of 10 sports tourism experts and researchers in the field of co-creation in the qualitative phase and 15 tourism specialists in the quantitative phase who were selected purposefully. In the qualitative section, the data collection tool was a semi-structured interview and in the quantitative part of the study, data were collected by using a custom questionnaire. The findings showed 38 basic and 7 organizing themes corresponding to the antecedents and 36 basic and 7 organizing ones related to the consequences. Results of the quantitative section indicated that individual capabilities and the tourism economy (in the antecedents), along with social capital promotion and the booming tourism economy (in the consequences), are the most effective and the most impressionable components, respectively. Moreover, organizational dynamism and the booming tourism economy were the most significant components in antecedents and consequences, respectively. It is suggested that decision-making organizations should focus on the influential and significant factors and use incentive programs to create an enjoyable experience for sports tourists.