Scenario-based capability evaluation of ecotourism development – an integrated approach based on WLC, and FUZZY – OWA methods

AuthorsElham Yousefi roobiat,Hajizadeh,Poshidehro
JournalAsia Pacific Journal of Tourism Research
Page number637-650
Serial number25
Volume number6
Paper TypeFull Paper
Published At2020
Journal GradeISI
Journal TypeTypographic
Journal CountryIran, Islamic Republic Of
Journal IndexJCR،Scopus

Abstract

Identifying the ecotourism development capacities is one of the most important priorities in any country. Therefore, it is necessary to determine the assessment based on sustainable development. This study assesses the ecotourism capability using scenario design and FUZZY-OWA algorithm. Therefore, 14 criteria were determined and integrated according to OWA model and fuzzy quantifiers. The results showed that the OWA method consistent with the many fuzzy quantifiers (Fifth scenario) had the highest accuracy (84.50%). Based on the findings, OWA has a high potential for modeling complex decision problems because of a new concept in this method called order weights.

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tags: Multi-criteria decision analysis (MCDA), geographic Information system (GIS), Weighted Linear combination (WLC), Ordered Weighted Average (OWA), fuzzy logic, scenario, strategic planning, land capability, Gorgan province, Iran