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Alireza Abbasi Gorji

Alireza Abbasi Gorji

Assistant Professor

Full-Time Faculty Member

Faculty: Literature and Humanities

Department: Management and Economics

Degree: Ph.D

Birth Year: 1992

CV
FA
Alireza Abbasi Gorji

Assistant Professor Alireza Abbasi Gorji

Full-Time Faculty Member
Faculty: Literature and Humanities - Department: Management and Economics Degree: Ph.D | Birth Year: 1992 |

Alireza Abbasi Gorji has been an Assistant Professor of Business Administration at the University of Birjand since 2025. In 2023, he defended his Ph.D. dissertation entitled “Designing a Business Democracy Model for Iranian Petrochemical Companies” and received his Ph.D. in Business Administration-Business Policy from the University of Guilan. He also holds an M.Sc. in Business Administration-Marketing from Semnan University, where he completed his master’s thesis entitled “The Effect of the Green Marketing Mix on Brand Equity and Customer Purchase Intention through Corporate Social Responsibility”. He earned his B.Eng. in Electrical Engineering-Control from Mazandaran. His research and academic expertise encompasses Business Policy and Strategy, Strategic Management, Marketing, and Branding. He has published numerous research articles in reputable national and international academic journals. He also serves as a member of scientific committees and a peer reviewer for reputable national and international academic journals and is actively involved in the authorship and peer review of specialized books and the evaluation and review of research projects in the field of business.

Work Phone: +985631026144

Mobile: +989116406602

Organizational Email: AlirezaAbbasiGorji@birjand.ac.ir

Personal Email: AlirezaAbbasiGorji@yahoo.com

My affiliation

Assistant Professor of Business Administration at University of Birjand

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Investigating the effect of Green Marketing Mix on Purchasing Decision Style

AuthorsAlireza Abbasi Gorji
Conference Title1th International Conference on Interdisciplinary Studies in Management & Engineering
Holding Date of Conference۲۰۱۹
Event PlaceTehran
Presented bySemnan University
PresentationIN SERIES
Conference LevelInternational Conferences
KeywordsSales promotion activities, post-purchase behavior, sporting goods stores

Abstract

The present study was conducted with the aim of determining the relationship between sales promotion activities and customers' post-purchase behavior (customer attachment to the product, satisfaction, relationship marketing) of sporting goods stores in Behshahr city. The research method is descriptive-correlational research that was conducted in the field. The statistical population includes all customers of sporting goods stores in Behshahr city, Mazandaran province in 2018, whose number is unknown. 300 customers were randomly selected. The data collection tool includes questionnaires on sales promotion activities and post-purchase behavior. The face and content validity of the questionnaires was approved by sports management experts, and the internal reliability of the questionnaires was obtained using the Cronbach's alpha method for the sales promotion questionnaires and post-purchase behavior, respectively, as 0.91 and 0.78. Descriptive statistics (frequency tables, mean percentage, and standard deviation) were used to analyze the data, and the Kolmogorov-Smirnov and Spearman tests were used in the inferential statistics section. And the results showed that there is a positive and significant relationship between sales promotion activities and consumer post-purchase behavior.

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