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Alireza Abbasi Gorji

Alireza Abbasi Gorji

Assistant Professor

Full-Time Faculty Member

Faculty: Literature and Humanities

Department: Management and Economics

Degree: Ph.D

Birth Year: 1992

CV
FA
Alireza Abbasi Gorji

Assistant Professor Alireza Abbasi Gorji

Full-Time Faculty Member
Faculty: Literature and Humanities - Department: Management and Economics Degree: Ph.D | Birth Year: 1992 |

Alireza Abbasi Gorji has been an Assistant Professor of Business Administration at the University of Birjand since 2025. In 2023, he defended his Ph.D. dissertation entitled “Designing a Business Democracy Model for Iranian Petrochemical Companies” and received his Ph.D. in Business Administration-Business Policy from the University of Guilan. He also holds an M.Sc. in Business Administration-Marketing from Semnan University, where he completed his master’s thesis entitled “The Effect of the Green Marketing Mix on Brand Equity and Customer Purchase Intention through Corporate Social Responsibility”. He earned his B.Eng. in Electrical Engineering-Control from Mazandaran. His research and academic expertise encompasses Business Policy and Strategy, Strategic Management, Marketing, and Branding. He has published numerous research articles in reputable national and international academic journals. He also serves as a member of scientific committees and a peer reviewer for reputable national and international academic journals and is actively involved in the authorship and peer review of specialized books and the evaluation and review of research projects in the field of business.

Work Phone: +985631026144

Mobile: +989116406602

Organizational Email: AlirezaAbbasiGorji@birjand.ac.ir

Personal Email: AlirezaAbbasiGorji@yahoo.com

My affiliation

Assistant Professor of Business Administration at University of Birjand

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Measuring the Purchase Intention of Consumers through the Sociological Explanation of Green Marketing Mixed with the moderating effect of Customer Personality (Case Study: Consumers of Manizan Dairy Products in Kermanshah City)

AuthorsAlireza Abbasi Gorji-Saba Hedayatifar-Azim Zarei
Conference Title4th National Conference on Business & Commerce Management
Holding Date of Conference۲۰۱۹
Event PlaceTehran
Presented bySemnan University
PresentationIN SERIES
Conference LevelNational Conferences
KeywordsGreen marketing mix, customer persona, consumer purchase intention

Abstract

One of the important trends in modern business and the challenge of humanity in the present century is to respond to environmental concerns. The above study aimed to investigate the effect of green marketing mix factors on consumers' purchase intention and to measure this effect by considering customer personality as a moderating variable. The statistical population included consumers of Manizan dairy products in Kermanshah, which is 384 people based on the sample size estimation formula. The measurement tools in this study are Yari Bozenjani's standard green marketing mix questionnaire, Sprouls and Kendall's consumer purchase decision, and Goldberg's standard personality questionnaire, whose face and structural validity as well as their reliability have been confirmed using Cronbach's alpha coefficient and composite reliability. The results of the present study, using structural equation modeling using Spss and Amos software, showed that green marketing mix has a direct, positive, and significant effect on consumers' purchase intention. Customer personality also moderates this relationship. Therefore, it is recommended that the green product, green price, green distribution, and green advertising be such that it can compete with similar products in the market.

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