| Article Title En | Effect of Customer Participation Motivation on Customer Equity: The Mediating Role of Brand Trust and Social Media Marketing Activities |
|---|---|
| Authors | فاطمه ربانی محمدیه-علیرضا عباسی گرجی-محسن اکبری |
| Journal | تحقیقات بازاریابی نوین |
| Publication Name En | New Marketing Research |
| Dor Code | 10.22108/nmrj.2025.143307.3115 |
| Presented by | بیرجند |
| Page number | ۱۵۵ |
| Page Number To | 178 |
| Paper Type | Original Research |
| Published At | ۲۰۲۵ |
| Journal Grade | Scientific - research |
| Journal Type | Typographic |
| Journal Country | Iran, Islamic Republic Of |
Abstract