CV


FA
Alireza Abbasi Gorji

Alireza Abbasi Gorji

Assistant Professor

Full-Time Faculty Member

Faculty: Literature and Humanities

Department: Management and Economics

Degree: Ph.D

Birth Year: 1992

CV
FA
Alireza Abbasi Gorji

Assistant Professor Alireza Abbasi Gorji

Full-Time Faculty Member
Faculty: Literature and Humanities - Department: Management and Economics Degree: Ph.D | Birth Year: 1992 |

Alireza Abbasi Gorji has been an Assistant Professor of Business Administration at the University of Birjand since 2025. In 2023, he defended his Ph.D. dissertation entitled “Designing a Business Democracy Model for Iranian Petrochemical Companies” and received his Ph.D. in Business Administration-Business Policy from the University of Guilan. He also holds an M.Sc. in Business Administration-Marketing from Semnan University, where he completed his master’s thesis entitled “The Effect of the Green Marketing Mix on Brand Equity and Customer Purchase Intention through Corporate Social Responsibility”. He earned his B.Eng. in Electrical Engineering-Control from Mazandaran. His research and academic expertise encompasses Business Policy and Strategy, Strategic Management, Marketing, and Branding. He has published numerous research articles in reputable national and international academic journals. He also serves as a member of scientific committees and a peer reviewer for reputable national and international academic journals and is actively involved in the authorship and peer review of specialized books and the evaluation and review of research projects in the field of business.

Work Phone: +985631026144

Mobile: +989116406602

Organizational Email: AlirezaAbbasiGorji@birjand.ac.ir

Personal Email: AlirezaAbbasiGorji@yahoo.com

My affiliation

Assistant Professor of Business Administration at University of Birjand

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Comparative Study of Texts of Advertisements by Online Local and Foreign Food Industries Companies through Text Mining and Clustering Technique

AuthorsAlireza Abbasi Gorji-Saba Hedayatifar
JournalMedia Scientific Quarterly
Dor Codedor: 20.1001.1.10227180.1397.29.4.7.3
Paper TypeOriginal Research
Published At۲۰۱۹
Journal GradeScientific - research
Journal TypeElectronic
Journal CountryIran, Islamic Republic Of
KeywordsAdvertising slogans, online stores, text mining, Clustering, K-means

Abstract

Since most businesses today use online stores to offer their products in order to manage their customers more efficiently and easily, analyzing the text of their advertising slogans, which are also a manifestation of their mission statement, is of great importance. In this study, the text of advertising slogans of top companies in Iran and abroad, including 29 attractive slogans of domestic online stores and 24 attractive slogans of foreign online stores, were examined using text mining techniques to pre-process the texts and combine it with the clustering method and the k-means algorithm to place them in separate clusters, and finally using the MADM multi-attribute decision-making technique to identify the most important roots in each cluster, in order to identify the content of the slogans and also reveal the differences and similarities between these two orientations. By comparing domestic and foreign clusters, it was determined that domestic companies focus more on concepts such as product and generalization, and foreign companies on concepts such as customer attention.

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