CV


FA
Alireza Abbasi Gorji

Alireza Abbasi Gorji

Assistant Professor

Full-Time Faculty Member

Faculty: Literature and Humanities

Department: Management and Economics

Degree: Ph.D

Birth Year: 1992

CV
FA
Alireza Abbasi Gorji

Assistant Professor Alireza Abbasi Gorji

Full-Time Faculty Member
Faculty: Literature and Humanities - Department: Management and Economics Degree: Ph.D | Birth Year: 1992 |

Alireza Abbasi Gorji has been an Assistant Professor of Business Administration at the University of Birjand since 2025. In 2023, he defended his Ph.D. dissertation entitled “Designing a Business Democracy Model for Iranian Petrochemical Companies” and received his Ph.D. in Business Administration-Business Policy from the University of Guilan. He also holds an M.Sc. in Business Administration-Marketing from Semnan University, where he completed his master’s thesis entitled “The Effect of the Green Marketing Mix on Brand Equity and Customer Purchase Intention through Corporate Social Responsibility”. He earned his B.Eng. in Electrical Engineering-Control from Mazandaran. His research and academic expertise encompasses Business Policy and Strategy, Strategic Management, Marketing, and Branding. He has published numerous research articles in reputable national and international academic journals. He also serves as a member of scientific committees and a peer reviewer for reputable national and international academic journals and is actively involved in the authorship and peer review of specialized books and the evaluation and review of research projects in the field of business.

Work Phone: +985631026144

Mobile: +989116406602

Organizational Email: AlirezaAbbasiGorji@birjand.ac.ir

Personal Email: AlirezaAbbasiGorji@yahoo.com

My affiliation

Assistant Professor of Business Administration at University of Birjand

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Applying Cultivation Theory to Explain Factors affecting the Use of Social Software to Gain Virtual Fame

AuthorsAlireza Abbasi Gorji-Davood Feiz-Saba Hedayatifar
JournalGlobal Media Journal
Dor Code10.22059/gmj.2019.70862
Paper TypeOriginal Research
Published At۲۰۱۹
Journal GradeScientific - research
Journal TypeElectronic
Journal CountryIran, Islamic Republic Of
KeywordsSocial networks, virtual fame, media, planting theory

Abstract

One of the major issues that has recently received a lot of attention with the development of electronic tools and the subsequent creation of web-based communication platforms is the issue of virtual fame, or in its advanced model, celebrity. The present study seeks to investigate the factors affecting the use of social networks in acquiring virtual fame by explaining the theory of planting. This study is applied in terms of purpose and is descriptive and conducted with a survey method based on the Likert scale. This study was collected with a sample of 384 students of the Islamic Azad University, Kermanshah Branch. Structural equation modeling using Smart-Pls software was used to analyze the research data. The results of the study showed that there is a significant relationship between different dimensions of social software and acquiring virtual fame, and among these factors, the use of social network functions has the greatest impact on individuals' acquiring virtual fame.

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