CV


FA
Alireza Abbasi Gorji

Alireza Abbasi Gorji

Assistant Professor

Full-Time Faculty Member

Faculty: Literature and Humanities

Department: Management and Economics

Degree: Ph.D

Birth Year: 1992

CV
FA
Alireza Abbasi Gorji

Assistant Professor Alireza Abbasi Gorji

Full-Time Faculty Member
Faculty: Literature and Humanities - Department: Management and Economics Degree: Ph.D | Birth Year: 1992 |

Alireza Abbasi Gorji has been an Assistant Professor of Business Administration at the University of Birjand since 2025. In 2023, he defended his Ph.D. dissertation entitled “Designing a Business Democracy Model for Iranian Petrochemical Companies” and received his Ph.D. in Business Administration-Business Policy from the University of Guilan. He also holds an M.Sc. in Business Administration-Marketing from Semnan University, where he completed his master’s thesis entitled “The Effect of the Green Marketing Mix on Brand Equity and Customer Purchase Intention through Corporate Social Responsibility”. He earned his B.Eng. in Electrical Engineering-Control from Mazandaran. His research and academic expertise encompasses Business Policy and Strategy, Strategic Management, Marketing, and Branding. He has published numerous research articles in reputable national and international academic journals. He also serves as a member of scientific committees and a peer reviewer for reputable national and international academic journals and is actively involved in the authorship and peer review of specialized books and the evaluation and review of research projects in the field of business.

Work Phone: +985631026144

Mobile: +989116406602

Organizational Email: AlirezaAbbasiGorji@birjand.ac.ir

Personal Email: AlirezaAbbasiGorji@yahoo.com

My affiliation

Assistant Professor of Business Administration at University of Birjand

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The Role of Modern Marketing Capabilities in Enhancing Organizational Entrepreneurship through the Mediating Effect of Performance Innovation: An ICT-Based Startup Perspective

AuthorsMeisam Modarresi-Alireza Abbasi Gorji-Mohsen Shafiei Nikabadi-Bahareh Khani Beyk
JournalInnovation Management and Operational Strategies
Dor Codehttps://doi.org/10.22105/imos.2026.570484.1582
Paper TypeOriginal Research
Published At۲۰۲۶
Journal GradeScientific - research
Journal TypeElectronic
Journal CountryIran, Islamic Republic Of
KeywordsModern Marketing Capabilities; Organizational Entrepreneurship; Performance Innovation; Information and Communication Technology

Abstract

Objective: In the context of increasing digital competition and the acceleration of technological developments, startup companies active in the field of information and communication technology are forced to redefine their marketing capabilities and organizational entrepreneurship mechanisms. Despite the growth of research literature, the interaction of new marketing capabilities with organizational entrepreneurship and the mediating role of performance innovation in this regard, especially in the context of technology-based startups in Iran, has not yet been fully explained. Therefore, the aim of the present study is to examine the impact of new marketing capabilities on organizational entrepreneurship with an emphasis on the mediating role of performance innovation.

Methodology: The present study is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of this study includes working experts (managers and CEOs) of selected startup companies in the field of new information and communication technologies in Tehran, which includes 257 managers or CEOs of eligible departments. To determine the sample members, a stratified method was used, with proportional distribution, and a sample size of 100 people was selected based on the sample adequacy method in PLS and by simple random method. Then, they were analyzed through confirmatory factor analysis and structural equations using SPSS and Smart-PLS software.

Findings: The results showed that new marketing capabilities have a positive and significant effect on organizational entrepreneurship, and performance innovation, as a mediating variable, significantly strengthens this relationship. Also, equipping organizations with digital tools and strengthening marketing capabilities pave the way for increased agility and entrepreneurial behaviors.

Originality/Value: The research innovation lies in providing an integrated and localized model that simultaneously explains the interaction between marketing capabilities, performance innovation, and organizational entrepreneurship in Iranian startups and covers the gap in the research literature of developing countries.

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