| Authors | Mohammad Ali Sahebkaran,Seyed Mohammad Javad Razavi,Haywantee Ramkissoon |
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| Journal | International Journal of Knowledge and Learning |
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| Page number | 640-663 |
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| Serial number | 18 |
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| Volume number | 6 |
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| Paper Type | Full Paper |
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| Published At | 2025 |
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| Journal Type | Electronic |
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| Journal Country | Iran, Islamic Republic Of |
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| Journal Index | Scopus |
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| Keywords | business orientation, company performance, knowledge creation, product innovation capability, PIC |
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Abstract
Leveraging product innovation capability (PIC) provides companies with a competitive edge in the marketplace. In addition, attention to business orientation (BO) and knowledge creation (KC) plays a critical role in organisational development. This study explores a conceptual model in which BO and KC act as antecedents of PIC, and subsequently evaluates the impact of PIC on the performance of sport companies. A 20-item questionnaire was administered to a sample of 58 sport companies operating in Iran. The findings reveal that both business orientation and knowledge creation significantly contribute to product innovation. Furthermore, BO, KC, and PIC were found to have a notable influence on the overall performance of sport companies. Given the growing intensity of competition within the sports industry, prioritising business orientation, fostering knowledge creation, and enhancing innovation capabilities are crucial strategic concerns for sport company managers. As existing research on these interrelated factors remains limited, the present study offers valuable insights for scholars and practitioners aiming to improve performance outcomes in the sports sector.
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