Identifying Effective Drivers in the Future of Sports Businesses in Khorasan Razavi Province

نویسندگانMohammad Ali Sahebkaran,Jafar Khoshbakhti,Raheleh Kariminejad
نشریهJournal of New Studies in Sport Management
شماره صفحات509-520
شماره سریال3
شماره مجلد3
نوع مقالهFull Paper
تاریخ انتشار2022
رتبه نشریهISI
نوع نشریهالکترونیکی
کشور محل چاپایران

چکیده مقاله

The purpose of this study was to identify effective drivers in the future of sports businesses in Khorasan Razavi province. The participants included experts in management, marketing and sports businesses. The interviews were conducted by snowball method and continued until the theoretical consensus, and finally after 18 interviews we reached the theoretical consensus. For statistical analysis SPSS software and Mick Mac software were used. The results of cross-impact analysis based on MDI and MII matrices showed that supportive drivers, marketing drivers, as well as drivers of creativity and innovation play an important role in improving system relationships. In addition, the three groups of propellants having the highest and the least impact included economic divers, (educational divers) and customer-oriented divers respectively. On the other hand, propellants such as; Cultural drivers, communication drivers, and managerial drivers are more influenced than being influential. Finally, it was the propulsion of manpower that lacks a key and important role in the formation of sports businesses in Khorasan Razavi province, but they should not be forgotten completely. It is suggested that in order to develop more sports businesses in Khorasan Razavi province, these items should be on the agenda to achieve a bright future in sports in the province.

لینک ثابت مقاله

tags: Business Futurology Khorasan Razavi Propulsion Sports